For the first time ever, Nintendo will run an ad during Sunday's big game. The 30-second spot builds on the worldwide excitement for the new Nintendo Switch video game system and The Legend of Zelda: Breath of the Wild game, both of which launch March 3. The ad features "Believer," a new song by Imagine Dragons that premiered worldwide on Jan. 31.

You can watch the 30-second version of the ad above. A 90-second version featuring The Legend of Zelda: Breath of the Wild and additional Nintendo Switch games is available on Nintendo's YouTube channel.